Friday, November 16, 2018
Hiring A Model
Whether it's for a book cover, a fashion shoot, product publicity or web site photos - having just the right look is critical for today's visually oriented market. The right model can have a huge impact on the success of the promotion. As publicists, we often consult on casting for photo and video shoots. The article at the link below offers some excellent tips on finding the perfect model for your situation, and how much to pay them.
Thursday, November 08, 2018
Client Spotlight
A great book titled, "The Art of Having It All" by our client Christy Whitman can give you some amazing secrets to success. It has become a New York Times bestseller. Check out Christy's website at the link below.
Monday, November 05, 2018
How Can Your Business Grab Celebrity Attention?
Every business wants celebrity customers and endorsements. They can instantly and dramatically boost sales and name recognition. However, connecting with a celebrity can be quite challenging. Below, is a link to a short article with some very accurate tips to help.
Sunday, October 07, 2018
Who Are You Hanging With?
Are you asking the right people out to lunch? Are you doing coffee with well accomplished individuals and potential mentors? Who you spend your time with can have a dramatic impact on your life situation. Take a serious look at how (and with who) you are spending your time.
"Surround yourself with smart people who dominate their lives, and who are successful in the way you would like to experience success. If you are hanging out with five starving friends, and that is whom you mainly associate with, you will likely become number six." -- Robert Voltaire
"Surround yourself with smart people who dominate their lives, and who are successful in the way you would like to experience success. If you are hanging out with five starving friends, and that is whom you mainly associate with, you will likely become number six." -- Robert Voltaire
Friday, September 28, 2018
Becoming An Influencer
Our agency now represents a number of social media influencers. They are an exciting new part of the media and marketing arena. While many are interested in becoming one, few actually know how to do it. The article at the link below gives some excellent tips on how to break in.
Friday, September 21, 2018
Creative Promotion
Being original is vitally important in both publicity and marketing campaigns. The competition for public attention and media is now more competitive than ever. The same old strategies no longer work very well. Below, is an article showing how some high-end real estate is now being very creatively sold. These type of promotion ideas can be applied to many other situations as well.
Tuesday, September 04, 2018
It's Not Show Art - It's Show Business
This is from an Email series by our friend, top photographer Robert Voltaire (@robertvoltaire). The message rings true for anyone trying to break in or become successful in any industry. From actors and models to authors and photographers - this is worth subscribing to. For the rest of this message, hit the link below. Subscriptions are free. This one is shared with permission. NSFW
I understand. I used to live in that world, but I gave up poverty a while back.
You're broke because you don't know how to market yourself properly.
It's that simple.
You are living your life on a hamster wheel. Every week you call your friends or family and discuss the same thing: you don't have any money and you don't know what to do about it. The time is passing and you're just getting older and to be honest they are tired of hearing about it.
You may be talented. Whoop de doo. Talent means very little when it comes to creating wealth" ...
Wednesday, August 29, 2018
How Did They Get Discovered?
Ever wonder how some of your favorite stars actually got their start? How and where did they get discovered? For some very surprising answers - check out the article at the link below.
Monday, August 20, 2018
It's A Giant Charade Party - LOL
Beware on social media. Photos are edited, many articles are not from real experts, events and videos are constantly staged. People are not who they post to be. The media is often the victim.
Friday, August 17, 2018
Media Guest Magazine
Media — Join the thousands of media guest bookers, producers and journalists who subscribe to Media Guest Magazine. This is a professional publication for the industry only. Subscriber contact information is considered confidential. We never share it. To request your free subscription, please send an Email with your full name, media affiliation and website to:
Thursday, July 26, 2018
Wisdom
It's not just about talent, careers must be choreographed.
Photo: R. J. Garis - Taken at Carlsbad, California
Wednesday, July 18, 2018
How To Work With Brands
Good advice on working with brands as a content creator or influencer (video).
Tuesday, July 03, 2018
Don't Make These Social Media Mistakes
Never rant, don't burn bridges, be positive ... Why? Because casting directors, producers, journalists, publicists, agents and every other industry professional is now looking at your social media ...
Thursday, June 14, 2018
Breaking Into The Biz
Film, television and the media are all well known for being closed industries. It can be very difficult to break in - but it's not impossible. It takes talent, creativity, and the right representation. The article at the link below offers some excellent tips for launching your career in the biz.
Thursday, June 07, 2018
Something Fun
Themed vehicles for publicity have been around a lot longer than you may think. Check out the photos in this fun article at the link below.
Tuesday, May 29, 2018
A School For Influencers
Did you know there is now a school for legitimate influencers? The students are becoming multi-millionaires! So, grab your selfie-stick and check out the article at the link below.
Wednesday, May 23, 2018
Thursday, May 17, 2018
Chasing Your Dreams
A new study confirms that you’re really going to regret not chasing your crazy dreams https://t.co/vcYE49PkBi— Inc. (@Inc) May 16, 2018
Friday, May 11, 2018
Client Spotlight - Speaking In China
Our client - author and expert April Wright speaking at DEFCON in China this week.
Tuesday, May 08, 2018
Thursday, May 03, 2018
Do Publicity Stunts Still Work?
In today's highly competitive book market -- getting attention is the key. Do stunts like the one being reported in this article still work? Judge for yourself.
Monday, April 16, 2018
How To Get An Agent
How can I get an agent? It's a question we receive all the time. Truth is, it's mostlty done via a referral from a casting director, acting coach or publicist. The important thing is to have some great material prepared, and to be professional. The article at the link below gives some good information and tips.
Monday, April 09, 2018
Sunday, April 08, 2018
Sending The Wrong Message
Facebook’s Communications Meltdown: How the Company Lost Control of Its Messaging
Sunday, March 18, 2018
How's Your Email Working?
The very first thing you say in an Email message determines if a person will read further. Effective communication is an art, and messages must be carefully crafted. Below, is a link to an article with some great tips about opening lines in Email - what works, and what doesn't.
Wednesday, March 07, 2018
Your Media Must Stay Fresh
Even if you have had some great publicity hits in the past – you can't roll off that forever. To remain relevant and competitive, you must get a constant flow of media. People really want to see recent placements. They are not too impressed by interviews or articles from a very long time ago.
Friday, February 23, 2018
Should You Use Emojis In Your Communications?
Is it appropriate to use emojis and casual symbols in your "business" emails and text messages? You may be surprised at the answer. Take a look at the Inc. Magazine article at the link below.
Monday, February 19, 2018
Same Game - New Rules
The rules of the game for celebrity association with a product or brand are often changing. This is no more apparent than in the fashion biz (especially, during NY Fashion Week). Now, the game is changing once again. The article at the link below provides a look at the new attitude.
Monday, January 22, 2018
So, Does This Count As Acting?
Social media is often just a big mascarade party, and this photography company has found a clever way to cash in on that. Want to impress your friends? Check out the link below.
Monday, January 15, 2018
Campaign Prep (Book Launch)
In addition to hiring a publicist with well established contacts and media relationships, successful publicity campaigns require preparation. Whether it is for a book launch, an entertainment project or a new business - all campaigns have certain basic elements in common. For example, below is a link to a Writer's Digest article with a few tips on how to prepare for a book publicity campaign.
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