A publicist's job is mostly to be behind the photographers, not in front of them. It is our job to promote the clients, not ourselves. One of the best pieces of advice I ever got from a senior publicist (way back when I was just a rookie) was - "Get the hell out of the shot!"
That said, once in a while I get asked to do an interview about my career. Below, is a link to a fun one that just came out. I hope you like it.Tuesday, September 21, 2021
Sunday, September 19, 2021
Monday, September 13, 2021
The Secret Seven
What? A video game in a shoe !!!
This publicity video went viral (over 3.3 million views) because it contains the right seven elements. Can you spot them?
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Thursday, September 09, 2021
Iconic Publicist Eleanor Lambert
Fun Fact: New York Fashion Week (NYFW) started in 1943 as something called "press week" at the Plaza Hotel in New York where buyers and press came to see what was next in fashion, courtesy of iconic publicist Eleanor Lambert, who also created the Met Gala.
Visit our agency website - Garis Media & Talent Group
Thursday, September 02, 2021
It's Not Real Media
This cartoon perfectly illustrates why social media will never replace mainstream media. When you don't have professional journalists checking the sources, you have no idea what you're really getting.
@ success.slogans
Monday, August 30, 2021
How To Snag An Agent
How can I snag a top talent agent? It's a question we hear all the time because most artists quickly discover they can't really get too far in the industry without one. Well - first thing is you have to be seen. You have to get the right people in the audience.
Publicists and top agents tend to work hand in hand when it comes to scouting new talent. Some of the places we look are film festivals, plays, speaking events, music performances, etc. So, how do you get agents and publicists in your area to come see you? The answer is surprisingly simple, yet so many don't do it. Here's the secret - INVITE THEM. Send them a couple of VIP tickets with a nice hand written note. You will be amazed how often this totally simple strategy works!
Tuesday, August 24, 2021
It's About The Schmooze
“So much of Hollywood is about that in-person dynamic. You know, it’s all about the schmooze.”
From San Diego and Palm Springs to the Valley in Los Angeles - the industry is spreading out. High profile meet-ups for coffee, drinks or a meal are rapidly returning to full strength with a much broader field of play. This is one reason why it is so important to have a publicist based in Southern California. Check out this article on the return of the industry's "Power" meet-up's with a few new surprises (link below).
Friday, August 20, 2021
Keep A Positive Vibe On The Set
Positive Energy - Positive Results
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Wednesday, August 18, 2021
A Sign Of Success
When you start working with a national publicist and doing prime media interviews, you will experience jealousy. It is the price of getting major publicity, and it will come in multiple forms. Don't let it bother you - it is a sign of SUCCESS.
Tuesday, August 10, 2021
In Media, First Impressions Are Critical
You never get a second chance to make a first impression.
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Tuesday, August 03, 2021
New Cover
Congrats on a new magazine cover and feature for actor and model Mauricio Amuy. You are in excellent company!
Tuesday, July 20, 2021
Wednesday, July 14, 2021
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