Tuesday, December 11, 2018

Make Some Waves!

Each bracelet funds the removal of one pound of trash from the ocean and coastline. Join the movement, and make some waves! Visit the link below. ♻



Wednesday, November 28, 2018

Has the Fashion Influencer Bubble Burst?

Many brands are re-thinking their influencer strategy, and many influencers are re-thinking their brand relationships. The article at the link below provides some surprising insight into the rapidly changing landscape of influencer marketing.



Friday, November 16, 2018

Hiring A Model

Whether it's for a book cover, a fashion shoot, product publicity or web site photos - having just the right look is critical for today's visually oriented market. The right model can have a huge impact on the success of the promotion. As publicists, we often consult on casting for photo and video shoots. The article at the link below offers some excellent tips on finding the perfect model for your situation, and how much to pay them.



Thursday, November 08, 2018

Client Spotlight

A great book titled, "The Art of Having It All" by our client Christy Whitman can give you some amazing secrets to success. It has become a New York Times bestseller. Check out Christy's website at the link below.




Monday, November 05, 2018

How Can Your Business Grab Celebrity Attention?

Every business wants celebrity customers and endorsements. They can instantly and dramatically boost sales and name recognition. However, connecting with a celebrity can be quite challenging. Below, is a link to a short article with some very accurate tips to help.



Sunday, October 07, 2018

Who Are You Hanging With?

Are you asking the right people out to lunch? Are you doing coffee with well accomplished individuals and potential mentors? Who you spend your time with can have a dramatic impact on your life situation. Take a serious look at how (and with who) you are spending your time.

"Surround yourself with smart people who dominate their lives, and who are successful in the way you would like to experience success. If you are hanging out with five starving friends, and that is whom you mainly associate with, you will likely become number six." -- Robert Voltaire



Friday, September 28, 2018

Becoming An Influencer

Our agency now represents a number of social media influencers. They are an exciting new part of the media and marketing arena. While many are interested in becoming one, few actually know how to do it. The article at the link below gives some excellent tips on how to break in.



Friday, September 21, 2018

Creative Promotion

Being original is vitally important in both publicity and marketing campaigns. The competition for public attention and media is now more competitive than ever. The same old strategies no longer work very well. Below, is an article showing how some high-end real estate is now being very creatively sold. These type of promotion ideas can be applied to many other situations as well.



Tuesday, September 04, 2018

It's Not Show Art - It's Show Business

This is from an Email series by our friend, top photographer Robert Voltaire (@robertvoltaire). The message rings true for anyone trying to break in or become successful in any industry. From actors and models to authors and photographers - this is worth subscribing to. For the rest of this message, hit the link below. Subscriptions are free. This one is shared with permission. NSFW

"Forgive me for this rant but if you're poor it's your fault.

I understand.  I used to live in that world, but I gave up poverty a while back.

You're broke because you don't know how to market yourself properly.

It's that simple.

You are living your life on a hamster wheel.  Every week you call your friends or family and discuss the same thing: you don't have any money and you don't know what to do about it.  The time is passing and you're just getting older and to be honest they are tired of hearing about it.

You may be talented.  Whoop de doo. Talent means very little when it comes to creating wealth" ...



Wednesday, August 29, 2018

How Did They Get Discovered?

Ever wonder how some of your favorite stars actually got their start? How and where did they get discovered? For some very surprising answers - check out the article at the link below.



Monday, August 20, 2018

It's A Giant Charade Party - LOL

Beware on social media. Photos are edited, many articles are not from real experts, events and videos are constantly staged. People are not who they post to be. The media is often the victim.


Friday, August 17, 2018

Media Guest Magazine

Media  Join the thousands of media guest bookers, producers and journalists who subscribe to Media Guest Magazine. This is a professional publication for the industry only. Subscriber contact information is considered confidential. We never share it. To request your free subscription, please send an Email with your full name, media affiliation and website to: 



Thursday, July 26, 2018

Wisdom

 It's not just about talent, careers must be choreographed.

Photo: R. J. Garis - Taken at Carlsbad, California


Wednesday, July 18, 2018

How To Work With Brands

Good advice on working with brands as a content creator or influencer (video).


Tuesday, July 03, 2018

Don't Make These Social Media Mistakes

Never rant, don't burn bridges, be positive ... Why? Because casting directors, producers, journalists, publicists, agents and every other industry professional is now looking at your social media ... 


Thursday, June 14, 2018

Breaking Into The Biz

Film, television and the media are all well known for being closed industries. It can be very difficult to break in - but it's not impossible. It takes talent, creativity, and the right representation. The article at the link below offers some excellent tips for launching your career in the biz.



Thursday, June 07, 2018

Something Fun

Themed vehicles for publicity have been around a lot longer than you may think. Check out the photos in this fun article at the link below.


Tuesday, May 29, 2018

A School For Influencers

Did you know there is now a school for legitimate influencers? The students are becoming multi-millionaires! So, grab your selfie-stick and check out the article at the link below.



Thursday, May 17, 2018

Chasing Your Dreams



Friday, May 11, 2018

Thursday, May 03, 2018

Do Publicity Stunts Still Work?

In today's highly competitive book market -- getting attention is the key. Do stunts like the one being reported in this article still work? Judge for yourself.



Monday, April 16, 2018

How To Get An Agent

How can I get an agent? It's a question we receive all the time. Truth is, it's mostlty done via a referral from a casting director, acting coach or publicist. The important thing is to have some great material prepared, and to be professional. The article at the link below gives some good information and tips.



Monday, April 09, 2018

Attitude Is Everything

Excellent quote by our client - top author and speaker Allen Vaysberg.


Sunday, April 08, 2018

Sending The Wrong Message

Facebook’s Communications Meltdown: How the Company Lost Control of Its Messaging





Sunday, March 18, 2018

How's Your Email Working?

The very first thing you say in an Email message determines if a person will read further. Effective communication is an art, and messages must be carefully crafted. Below, is a link to an article with some great tips about opening lines in Email - what works, and what doesn't.



Wednesday, March 07, 2018

Your Media Must Stay Fresh

Even if you have had some great publicity hits in the past  you can't roll off that forever. To remain relevant and competitive, you must get a constant flow of media. People really want to see recent placements. They are not too impressed by interviews or articles from a very long time ago.


                                                             Quotefancy.com

Friday, February 23, 2018

Should You Use Emojis In Your Communications?

Is it appropriate to use emojis and casual symbols in your "business" emails and text messages? You may be surprised at the answer. Take a look at the Inc. Magazine article at the link below.






Monday, February 19, 2018

Same Game - New Rules

The rules of the game for celebrity association with a product or brand are often changing. This is no more apparent than in the fashion biz (especially, during NY Fashion Week). Now, the game is changing once again. The article at the link below provides a look at the new attitude.