Tuesday, September 04, 2018

It's Not Show Art - It's Show Business

Here is just part of a terrific Email series by top photographer Robert Voltaire (@robertvoltaire). This message rings true for anyone trying to break in or become successful in any industry. From actors and models to authors and photographers - this is worth subscribing to. For the rest of this message, hit the link below. Subscriptions are free. This one is shared with permission. NSFW

"Forgive me for this rant but if you're poor it's your fault.

I understand.  I used to live in that world, but I gave up poverty a while back.

You're broke because you don't know how to market yourself properly.

It's that simple.

You are living your life on a hamster wheel.  Every week you call your friends or family and discuss the same thing: you don't have any money and you don't know what to do about it.  The time is passing and you're just getting older and to be honest they are tired of hearing about it.

You may be talented.  Whoop de doo. Talent means very little when it comes to creating wealth" ...

Wednesday, August 29, 2018

How Did They Get Discovered?

Ever wonder how some of your favorite stars actually got their start? How and where did they get discovered? For some very surprising answers - check out the article at the link below.

Monday, August 20, 2018

It's A Giant Charade Party - LOL

Beware on social media. Photos are edited, many articles are not from real experts, events and videos are constantly staged. People are not who they post to be. The media is often the victim.

Friday, August 17, 2018

Media Guest Magazine

Media  Join the thousands of media guest bookers, producers and journalists who subscribe to Media Guest Magazine. This is a professional publication for the industry only. Subscriber contact information is considered confidential. We never share it. To request your free subscription, please send an Email with your full name, media affiliation and website to: 

Thursday, July 26, 2018


 It's not just about talent, careers must be choreographed.

Photo: R. J. Garis - Taken at Carlsbad, California

Wednesday, July 18, 2018

How To Work With Brands

Good advice on working with brands as a content creator or influencer (video).

Tuesday, July 03, 2018

Don't Make These Social Media Mistakes

Never rant, don't burn bridges, be positive ... Why? Because casting directors, producers, journalists, publicists, agents and every other industry professional is now looking at your social media ... 

Thursday, June 14, 2018

Breaking Into The Biz

Film, television and the media are all well known for being closed industries. It can be very difficult to break in - but it's not impossible. It takes talent, creativity, and the right representation. The article at the link below offers some excellent tips for launching your career in the biz.

Thursday, June 07, 2018

Something Fun

Themed vehicles for publicity have been around a lot longer than you may think. Check out the photos in this fun article at the link below.

Tuesday, May 29, 2018

A School For Influencers

Did you know there is now a school for legitimate influencers? The students are becoming multi-millionaires! So, grab your selfie-stick and check out the article at the link below.

Thursday, May 17, 2018

Chasing Your Dreams

Friday, May 11, 2018

Thursday, May 03, 2018

Do Publicity Stunts Still Work?

In today's highly competitive book market -- getting attention is the key. Do stunts like the one being reported in this article still work? Judge for yourself.

Monday, April 16, 2018

How To Get An Agent

How can I get an agent? It's a question we receive all the time. Truth is, it's mostlty done via a referral from a casting director, acting coach or publicist. The important thing is to have some great material prepared, and to be professional. The article at the link below gives some good information and tips.

Monday, April 09, 2018

Attitude Is Everything

Excellent quote by our client - top author and speaker Allen Vaysberg.

Sunday, April 08, 2018

Sending The Wrong Message

Facebook’s Communications Meltdown: How the Company Lost Control of Its Messaging

Sunday, March 18, 2018

How's Your Email Working?

The very first thing you say in an Email message determines if a person will read further. Effective communication is an art, and messages must be carefully crafted. Below, is a link to an article with some great tips about opening lines in Email - what works, and what doesn't.

Wednesday, March 07, 2018

Your Media Must Stay Fresh

Even if you have had some great publicity hits in the past  you can't roll off that forever. To remain relevant and competitive, you must get a constant flow of media. People really want to see recent placements. They are not too impressed by interviews or articles from a very long time ago.


Friday, February 23, 2018

Should You Use Emojis In Your Communications?

Is it appropriate to use emojis and casual symbols in your "business" emails and text messages? You may be surprised at the answer. Take a look at the Inc. Magazine article at the link below.

Monday, February 19, 2018

Same Game - New Rules

The rules of the game for celebrity association with a product or brand are often changing. This is no more apparent than in the fashion biz (especially, during NY Fashion Week). Now, the game is changing once again. The article at the link below provides a look at the new attitude.

Monday, February 05, 2018

Do Influencers Really Influence?

While TV, radio, magazines and newspapers represent a tried and true marketing strategy, the area of influencer marketing is often not so reliable. In fact, much of it is down right fake! The question then for many brands, entrepreneurs and those selling creative products and services such as books or photography is -- do influencers really influence? Are they even being perceived as honest by the public? In other words, is this form of marketing worth the time and investment? While some top name celebrities (with millions of legitimate fans and followers) can certainly influence product sales, many others seem to bring questionable results. The article at the link below offers some "reality checking" insight into influencer marketing. 

Monday, January 22, 2018

So, Does This Count As Acting?

Social media is often just a big mascarade party, and this photography company has found a clever way to cash in on that. Want to impress your friends? Check out the link below.

Monday, January 15, 2018

Campaign Prep (Book Launch)

In addition to hiring a publicist with well established contacts and media relationships, successful publicity campaigns require preparation. Whether it is for a book launch, an entertainment project or a new business - all campaigns have certain basic elements in common. For example, below is a link to a Writer's Digest article with a few tips on how to prepare for a book publicity campaign.

Thursday, January 11, 2018

Location, Location, Location

Networking is a critical element in PR work, and where you meet sends a strategic message. From a casual drink or coffee to a power lunch or dinner - location can have a huge influence on the success and outcome of the meeting. In this industry especially, it is important to know the hot spots. Below, is a link to a nationwide list of the most anticipated restaurant openings of 2018.

Friday, January 05, 2018

True Then – True Now

" Without publicity a terrible thing happens – nothing."

P. T. Barnum

Photo - The Greatest Showman

Wednesday, January 03, 2018

Client Spotlight

Heads-up to our photographer and casting agent readers, this is a photo of our client - Amy Rebecca (over 400K followers). She is an international spokesmodel, influencer, fitness pro, and fashion model @curvyphysique. For booking info: publicity@nationalpublicist.com

Thursday, December 28, 2017

Reading Provides A Competitive Edge

Constantly reading books, magazines and newspapers is more than just informative and entertaining, it is vital to staying competitive, and to maintaining mental health. The Inc. Magazine article at the link below explains some of the many benefits.

Friday, December 15, 2017


Our client and friend Devon Jenkin played the lead in Tom Petty's world famous "Free Fallin" music video (at the pool, on the skateboard, etc). Today, she is a top professional Life Coach and Speaker helping people worldwide. Here is a fun Friday flashback to her acting and modeling days - video.