"The greatest block to success is obscurity."
Media today is very complicated, and it takes the right connections to get prime level visibility. People and businesses often waste a lot of time and money trying all sorts of do-it-yourself promotions or social media ads - only to become frustrated and disappointed. So, how is the competition always getting in the spotlight? The answer is representation. Just like an actor needs an agent - those seeking bankable media need an established publicist. It takes many years to develop a powerful and strategic network of media contacts. The industry is about building relationships. You can take the time and put in the work to do that - or you can hire a publicist that already has those relationships.
