Just in time for cold and flu season - this great article we got for our client Dr. Sabina Rebis just came out on Insider (link below). It gives some excellent tips and info on sore throats. BTW - Dr. Rebis is both a physician and a professional model. Note: Insider has over two million followers on Instagram, and another nine million plus on Facebook.
In a British Vogue exclusive, Dua Lipa announces the forthcoming launch of @Service95, a newsletter, website and podcast that will open up her little black book of travel tips, restaurant recommendations and insider secrets to the world. Click the link in bio as the pop superstar, compulsive list-maker and now lifestyle guru reveals more about her “style, culture and society concierge service” – and major extension of brand. #dualipa
Media representation is vital if you want to get noticed on a significant level. So how do you find a reputable and accomplished publicist? First, look at their time in business, because it takes many years to build top media connections and trust. Second, look at the firm's own publicity. Have they been featured by any major shows or publications? After all, if they can't get prime media for themselves, how are they going to do it for you? But the best tip to remember is, the one true indicator of an effective publicist is simply – famous clients.
My longtime friend, classmate and client - Disney Imagineer, Joe Rohde tells the real story of how Disney's Animal Kingdom came to be. (R. J. Garis) Garis Media & Talent Group
The tiger story has been repeated so many times that it has taken on mythological proportions. I have read versions where I rode into the room on the tiger. Where the tiger jumped up onto the table. Licked Michael Eisner’s face.… Now… For all the world to hear… The true story. https://t.co/t29D30KkaH
— Joe Rohde (@Joe_Rohde) October 1, 2021
A publicist's job is mostly to be behind the photographers, not in front of them. It is our job to promote the clients, not ourselves. One of the best pieces of advice I ever got from a senior publicist (way back when I was just a rookie) was - "Get the hell out of the shot!"
That said, once in a while I get asked to do an interview about my career. Below, is a link to a fun one that just came out. I hope you like it.
What? A video game in a shoe !!!
This publicity video went viral (over 3.3 million views) because it contains the right seven elements. Can you spot them?
Fun Fact: New York Fashion Week (NYFW) started in 1943 as something called "press week" at the Plaza Hotel in New York where buyers and press came to see what was next in fashion, courtesy of iconic publicist Eleanor Lambert, who also created the Met Gala.
Visit our agency website - Garis Media & Talent Group
This cartoon perfectly illustrates why social media will never replace mainstream media. When you don't have professional journalists checking the sources, you have no idea what you're really getting.
How can I snag a top talent agent? It's a question we hear all the time because most artists quickly discover they can't really get too far in the industry without one. Well - first thing is you have to be seen. You have to get the right people in the audience.
Publicists and top agents tend to work hand in hand when it comes to scouting new talent. Some of the places we look are film festivals, plays, speaking events, music performances, etc. So, how do you get agents and publicists in your area to come see you? The answer is surprisingly simple, yet so many don't do it. Here's the secret - INVITE THEM. Send them a couple of VIP tickets with a nice hand written note. You will be amazed how often this totally simple strategy works!
“So much of Hollywood is about that in-person dynamic. You know, it’s all about the schmooze.”
From San Diego and Palm Springs to the Valley in Los Angeles - the industry is spreading out. High profile meet-ups for coffee, drinks or a meal are rapidly returning to full strength with a much broader field of play. This is one reason why it is so important to have a publicist based in Southern California. Check out this article on the return of the industry's "Power" meet-up's with a few new surprises (link below).
