Wednesday, August 05, 2020

Your Choices Determine Your Outcomes

"The greatest block to success is obscurity."

Media today is very complicated, and it takes the right connections to get prime level visibility. People and businesses often waste a lot of time and money trying all sorts of do-it-yourself promotions or social media ads - only to become frustrated and disappointed. So, how is the competition always getting in the spotlight? The answer is representation. Just like an actor needs an agent - those seeking bankable media need an established publicist. It takes many years to develop a powerful and strategic network of media contacts. The industry is about building relationships. You can take the time and put in the work to do that - or you can hire a publicist that already has those relationships.